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Research papers

Preset tuning and listening behaviours

This paper refers to three categories of sources: The “75000 Radio” survey which has been the radio audience reference survey in France for more than ten years. The “Radio panel”-, in 1993 and 1996 Mediametrie conducted a three...

Catalogue: 2nd Radio Research Symposium
Authors: Arnaud de Saint Roman, Agnès Gaztambide
June 15, 1997
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Citation

de Saint Roman and Gaztambide (1997a, June 15). Preset tuning and listening behaviours. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/preset-tuning-and-listening-behaviours


Research papers

Effective radio advertising

Despite the growing importance of radio as an advertising medium in The Netherlands, there is very little research available on the impact of radio advertising and how to influence it. We designed an experimental survey to learn how to influence the...

Catalogue: 2nd Radio Research Symposium
Author: Swantje Brennecke
June 15, 1997
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Citation

Brennecke, S. (1997a, June 15). Effective radio advertising . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/effective-radio-advertising-


Case studies

Researching radio station awareness, image and identity

This paper describes the work that has been carried out for the BBC World Service to further understanding of the image and identity of the station and to assist appropriate positioning in rapidly changing media environments. The paper examines the...

Catalogue: 2nd Radio Research Symposium
Author: Robert Kitching
June 15, 1997
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Citation

Kitching, R. (1997a, June 15). Researching radio station awareness, image and identity. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/researching-radio-station-awareness-image-and-identity


Research papers

The revival of the radio audience in Poland

Radio is a very popular medium in Poland. The Polish radio market is presently defined on one hand, by high vitality regional and local stations, and on the other by the clearly defined leadership of ProgrammeI of the Polish Radio and the strong,...

Catalogue: 2nd Radio Research Symposium
Author: Wojciech Pawlak
June 15, 1997
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Citation

Pawlak, W. (1997a, June 15). The revival of the radio audience in Poland. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/the-revival-of-the-radio-audience-in-poland


Research papers

Radiocontrol

Following a description of the Radiocontrol radiometer system and its functions, the first results of a qualitative and quantitative study of willingness to wear a Radiocontrol watch are presented. Intensive preparations are already underway in...

Catalogue: 2nd Radio Research Symposium
Author: Matthias Steinmann
June 15, 1997
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Citation

Steinmann, M. (1997a, June 15). Radiocontrol. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/radiocontrol


Research papers

Developing the Czech radio market

This paper briefly describes a history of the radio research in the Czech republic after the revolution in 1989. The paper also contains the analysis of the present situation in the Czech radio market and the reasons which have led to the change of...

Catalogue: 2nd Radio Research Symposium
Author: Hana Friedlaenderová
June 15, 1997
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Citation

Friedlaenderová, H. (1997a, June 15). Developing the Czech radio market. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/developing-the-czech-radio-market


Research papers

Radio watch

The idea of creating an electronic device for measuring the audience of radio dates back at Infratest Burke into the late 1970’s, but was turned down because of technical problems. With the enormous technological progress in the computer...

Catalogue: 2nd Radio Research Symposium
Authors: Wolfgang Werres, Reinhold Horstmann
June 15, 1997
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Citation

Werres and Horstmann (1997a, June 15). Radio watch. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/radio-watch


Research papers

Digital Audio Broadcasting (DAB)

The arrival of digital radio systems via cable and satellite at home in the living room will now be followed by the digital “everywhere radio” technology already knocking at the door: Digital Audio Broadcasting (DAB) to be received with a...

Catalogue: 2nd Radio Research Symposium
Author: Andreas Fischer
June 15, 1997
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Citation

Fischer, A. (1997a, June 15). Digital Audio Broadcasting (DAB). ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/digital-audio-broadcasting-dab-


Research papers

How different is a random digit dialing sample from a listed sample?

In Canada, about 98% of all households have telephones, and unlisted telephone numbers are relatively rare. Given this, BUM has recruited participants for its radio ratings surveys using a sample frame of listed telephone numbers. In analyses of our...

Catalogue: 2nd Radio Research Symposium
Authors: Jackie Ferris, Owen Charlebois
June 15, 1997
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Citation

Ferris and Charlebois (1997a, June 15). How different is a random digit dialing sample from a listed sample?. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/how-different-is-a-random-digit-dialing-sample-from-a-listed-sample-